The plant-based patty hits Burger King locations nationwide this month.

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Credit: Adam Campbell-Schmitt

Most of us would probably admit we want to eat better. In recent years, we've seen fad diets and some people's digestive intolerances impact our perception of what's "better," as more people opt for oat milk and不含麸质bread regardless of whether or not they have a medical reason to do so. Is the volatility of how we define "healthy" something the plant-based meat makers should be wary of? After all, 95 percent of people who order burgers like those Beyond Meat and不可能的食物亚搏电竞显然是not strictly vegan or vegetarian。Regardless of these plant-based burger makers being lumped in with the rising tide of meat-free eating, said companies have been pretty clear that their common goal is to reduce beef production and benefit the planet overall. If there's one application that proves the meat-to-fake-meat tradeoff is as much about making a healthy choice for the environment as it is对于消费者, it'sfast food。不可能出现摆动早期的智慧h a partnership at the humblest of slider slingers,白城堡, last fall after an initial rollout in the restaurants ofrespected chefs like David Chang在2016年。expanded to more and more restaurants此后,尽管遭受了挫折temporary supply chain shortage,迄今为止,赢得了迄今为止最大的皇冠珠宝客户:迄今为止:汉堡王。

汉堡王用几个测试了水域limited-location introductionsof its plant-based offering, the Impossible Whopper, before announcing the burger wouldgo nationwideas of August 8, 2019 (for a limited time, officially). According to Burger King, the suggested price for an Impossible Whopper will be $5.59 — a dollar more than the suggested price of a beef Whopper at $4.59 — when it hits over 7,000 locations next week.

那么,不可能的Whopper与其强壮的对手相比如何?汉堡王(Burger King)将新三明治的早期样本与普通的whoppers一起发送了,并且在整个情况下,不可能的Whopper受到了良好的欢迎。通常,不可能的食物在复制肉的质地和味道以及各亚搏电竞种客户的馅饼方面做得不错(想想白城堡的薄正方形与whopper)。当然,当您非常仔细地看一下馅饼时,您可以说出差异,因为植物性汉堡的密度较小(蓬松?),而不是碎牛肉。它还保留了令人愉悦的棕色颜色,一些快餐汉堡在烤架上带有灰色的色调时会丢失。亚搏电竞在不可能的小馅饼中,有一些粉红色的景点,汉堡的煮熟较少,更紧密地模仿了您的中度稀有的订购。

至于味觉,在完整的汉堡背景下,两个whoppers都是完全相同的。但是,当我们品尝肉饼本身时,我们可以选择差异。不可能的汉堡对它有更多的咸味,并且似乎加入了烟气,而牛肉whopper具有更多的铁 - y和烧焦的味道heme compound正在尝试复制。尽管如此,我们办公室中的大多数品尝者实际上都更喜欢不可能的人,或者至少不介意将其代替牛肉味。一位编辑指出,也许在汉堡更加强大的汉堡应用程序中,例如五个家伙,差异可能更明显,但是,在此应用程序中,您当然可以愚弄某人,或者至少让他们不要错过肉。

Overall, with the standard set of toppings — lettuce, tomatoes, pickles, onions, mayonnaise — plus the bun, you can lose the Impossible patty a little bit. That said, same goes for the original Whopper patty, so by virtue of being just one part of a whole, the Impossible patty ends up a worthy meat-free swap.

So why isn't the Impossible a permanent menu item? It very well could be, depending on how this experiment goes. A BK spokesperson told me via email that "Launching as an LTO is fairly standard. We're excited to launch the Impossible Whopper now for a limited time, and we'll see how our guests respond. If our guests tell us they want more of the Impossible Whopper, we'll take this into consideration."

Curious to do your own comparison? If you order via DoorDash or the BK App between August 8 and September 1, 2019, you can score an Impossible Taste Test combo — a beef Whopper and an Impossible Whopper — for just $7, along with a $0 delivery fee using the code "IMPOSSIBLE" a checkout on DoorDash (and yes, that code is also good for free BK delivery regardless of whether you order an Impossible Whopper).