The World's Largest Candy Maker Is Saving Halloween With Virtual Trick-or-treating
Go trick-or-treating at Disney's Haunted Mansion or the M&M’s World in Times Square on the Mars Wrigley Treat Town app.
The company behind favorite candy brands like M&M’s, Snickers, Twix, Skittles, and more is here to saveHalloween. Holiday plans are up in the air for many families around the country who are looking for fun and safe ways to celebrate Halloween this year, so Mars Wrigley, the world’s largest candy maker, launched the first-ever digital trick-or-treating experience this month.Treat Townallows users to enjoy an immersive Halloween experience from the safety of their homes via the free iOS and Android app now through Oct. 31.
“万圣节是火星箭牌的一个巨大的时刻，我们已经试图想到我们的一切，我们的消费者可能需要在2020年才能拥抱熟悉和新的万圣节传统，”火星·弗里格利的季节性营销负责人在一份声明中表示。“我们迅速枢转到完全新的享受城镇平台，所以家庭，朋友和社区都有10月份的整个月份，提供了这个万圣节季节的更好的时光，更加微笑。我们与国家安全委员会合作为了帮助在大流行期间为所有人的全部万圣节体验创造提示和指导。“
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Here’s how it works: Throughout the month, users can create an account on the app to participate in a range of festive activities. They can decorate their virtual door, create an avatar, and host trick-or-treaters. If you want to pass out candy, you can purchase virtual candy credits for Mars Wrigley brands to give to friends and family who come “knocking.” You can also visit their virtual doors to collect credits that can be redeemed for candy in stores or online. Users will also have the option to donate their credits to the Boys & Girls Club of America — Mars Wrigley will be donating $50,000 to the organization, too.
Once you’ve gotten your fill of virtual candy, you can explore digital attractions in the app, includingDisney’s Haunted Mansion. Trick-or-treaters can see the iconic attraction’s characters and even knock on the Haunted Mansion’s door starting on Oct. 23. Other virtual attractions include the M&M’s World in Times Square, which will also be open for trick-or-treating.
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这个故事originally appeared ontravelandleisure.com.