华夫饼屋正在享用官方啤酒 - 它闻起来像培根
To hammer the theme home (as if there were any doubts), the packaging displays the beer’s name in the style of the iconic Waffle House sign—alongside an additional illustration of a Waffle House restaurant to boot—all designed by a local Georgia agency, Brock Company Creative.
Oconee explained that, despite Waffle House’s size, the corporate staff at the chain is actually very tight-knit and was surprisingly receptive to working with the small-town brewery that only opened in 2017. “This story began in January with someone with Waffle House being kind enough to respond to an email that I sent proposing a collaboration,” Leslie Tillery, Oconee’s media director, told me. “That initiated communication with some of the executive team at the Atlanta corporate office. After a COVID delay, our two groups held a taste test at Oconee Brewing Company and chose a bacon-infused red ale to release as the first ever Waffle House beer!”