New 'El Chapo' Beer Readies for Release in Mexico
Some question whether the brew is appropriate considering the drug lord's crimes.
If you’ve ever dreamed of drinking like a drug lord… well, first, maybe clean up your dreams a bit, but second, now you can… at least in name. “El Chapo” is now a beer thanks to the notorious Mexican drug trafficker’s daughter.
El ChapoMexican Lagerplans to sell south of the border at 70.10 pesos (about $3.75) for a 12-ounce bottle, pending government approval,according toUSA Today. The price is based on the position Joaquin "El Chapo" Guzman ranked on the Forbes 2009 list of the world’s richest people: 701st. Alejandrina Guzman Salazar has reportedly previously used the name and number for an El Chapo clothing line, and unveiledbottles of the cerveza——一个雅致的他的画像r father on the label—at a fashion show in Guadalajara last week.
“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice and honey so it’s good,” Adriana Ituarte, a salesperson for the brand, saidaccording to Reuters. “And the idea is for it to be sold at bars that stock craft beer.”
As for El Chapo himself, he’s currently serving a life sentence at the ADX Florence supermax federal prison near Florence, Colorado. Whether he has tried his namesake beer is doubtful at best.
Though some may consider the brew just a fun gimmick, others question the choice—especially since its run by the former kingpin’s own family. “The cynicism with which his family conducts its business is because they are immune, and because there are people who are willing to buy these products that make an apology for crime,” Anabel Hernandez, who wrote the bookNarcolandabout the Guzman cartel,toldThe Guardian. “Even companies controlled by Zambada, the leader of the Sinaloa cartel, have contracts—now, at this moment—with the Mexican government. I have the documents. So of course this Chapo cerveza can exist in Mexico.”
Yeah, when you put it like that, maybe we’rebest just sticking to Modelo.