从指导和教练到播客和推出品牌咨询公司,Cowin在她离开后的五年里一直很忙亚搏电竞食品和美酒亚搏电竞
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达娜·考恩的肖像

编者注:在这些奇怪的日子里,我们都可以使用一些灵感和光明。输入最佳实践,一个yabo sports官网 采访系列我们分享领导者和创意者如何在大流行期间面临前所未有的挑战,同时仍在个人和专业发展。

21年来,达娜·考恩(Dana Cowin)担任首席编辑亚搏电竞食品和美酒亚搏电竞。在任职期间,Cowin将杂志从每月纸的杂志导航到新的数字空间。她监督了发射亚搏电竞foo亚搏电竞dandwine.com, and helped F&W carve out out an identity on social media, in video, on TV, and in in-person events. In sum, she created the footprint of the dynamic brand I was fortunate to join in 2017 when I took the helm.

自从她于2016年离开食品和葡亚搏电竞萄酒以亚搏电竞来,Cowin-该国的主要品味制造者之一- 为品牌提供了咨询服务,为“农场狂欢”概念挖掘等公司提供了建议。曾经是编辑,总是编辑;她依靠她将近30年的编辑专业知识来指导业务领导者。

考恩说:“编辑的优势在于了解趋势,市场并具有强烈​​的直觉感。”“是什么使一个很棒的故事?我们正在与之合作的这个品牌中的故事的元素是什么?消费者是什么?他们在乎什么?该品牌看起来像是什么样的,口味和感觉喜欢?或者当我在该品牌的空间中时我感觉如何?这些是我作为编辑会问的一些问题。”

多年来,她一直在幕后静静地指导编辑和厨师。(她称建议“成为专横”的建议。说广泛播客,通过她创建的教练业务,为酒店业的女性提供建议。在这个角色中,她帮助客户确定“锁定在自己内部的梦想,阻止他们退缩的魔鬼。”

她之后的第一份工作亚搏电竞食品和美酒亚搏电竞担任餐厅集团的创意总监。它没有按计划进行。现在,她引用了教练时挫折的情况。

"I really have a lot of empathy for people who feel their competence has been crushed," Cowin says. "I also believe that a balloon can be reinflated. And so in working with people I really believe that I can be the pump that helps someone as they're inflating their confidence that's been deflated."

A New York City native, Cowin has a longstanding commitment to her community. She's on the boards of Hot Bread Kitchen and Food Education Fund, as well as Women in Hospitality United and the Food Council of City Harvest.

最近,我很荣幸能赶上Cowin,以讨论有关指导,创造力以及自从她离开以来发生的事情的变化亚搏电竞食品和美酒亚搏电竞五年前。

以下访谈进行了编辑,以进行长度和清晰度。

您现在在专业上戴了几顶不同的帽子。典型的星期二对您来说是什么样的?

Every day is a mixture. It involves a lot of time on Zoom and talking to people because I'm advising companies and startups. I'm advising fast-casual food brands and advising founders on everything from menu development to strategy to PR and marketing.

I also coach individuals. I'm a creative guide and partner to help people. It's 100% women in hospitality now. I help people figure out what to do next. Some people feel like they have 9,000 choices and how can they choose? They want a creative partner to explore options. And there's many, many variations of that.

With the world open as it is, my Tuesday also always involved some type of food, adventure, and exploring.

而且有一些非营利组织。我正在帮助亚搏电竞食品教育基金。今天,我从Contento接触了Yannick Benjamin。他是一位超级鼓舞人心的侍酒师,在哈林开设了一家餐厅。他是轮椅使用者。我正在帮助他进行这个加速器计划。有一个女人想创建一辆可以使用轮椅的食品卡车,因为她也是轮椅使用者。亚搏电竞因此,我星期二的一部分将把这两个人放在一起,并说:“这里有很多智慧可以分享。”因此,我认为这是那种混合。

在我一天的一部分中,我可以在中央公园散步。我总是试图得到类似的东西。

您在社论中的大部分工作都是将新数据与您的经验和肠道本能结合在一起。建议公司建议时,您是否也这样做?

编辑的优势在于了解趋势和市场,并具有强烈​​的直觉感。在我的这一点上,在一种或另一种媒体中,有30年的时间,它正在借鉴。是什么使一个很棒的故事?我们与之合作的这个品牌中的故事的要素是什么,消费者是什么,他们在乎什么,它是什么样的,听起来像什么,听起来像什么,它的味道是什么?感觉,当我在那个空间时我感觉如何?这些是我作为编辑会问的问题。

但是,在帮助品牌时,问题的结构和结果是不同的,因为它是通过人们可以吃的食物或人们可以进入的餐厅或在线菜单的餐厅进行的。亚搏电竞但是,讲故事和其他故事非常相似。

您推出了您的说广泛播客于2017年1月。这是#MeToo运动在餐厅行业颠倒过来之前进入世界的。现在,关于工作场所中种族,性别和公平的种族,性别和公平的估计和对话。现在,与您在播客中与您交谈的人或您可能会建议或教练的人与四年前的人,这对您的对话是什么样的?

For the podcast I interview women in hospitality about their strengths and what they've had to overcome, their successes, their challenges. There's so much more awareness and attention focused on gender equity, social justice, that I think what's changed is the public conversation. I don't think that companies have changed as much as we would like.

我采访的人取得了一定程度的前女友pertise. They're aware they're often able to make the rules. So I feel like it's been really exciting to see how people are setting the agenda to have gender equity, racial equality in their workplaces.

对于个人而言,每个人的故事都是不同的。如果您一直受到骚扰,那么您对工作的感觉可能并没有改变。但是世界更开放,因为人们现在意识到这个问题是地方性的。这不仅仅是您的问题。

我正在考虑我们用作讲故事的语言。当我作为餐厅厨师和媒体生涯的早期出现时,关注名人厨师和“摇滚明星厨师”,这是我们不再使用的语言。您是否看到在任期结束时的白话在亚搏电竞食品和美酒亚搏电竞

I think I saw a little bit of a change, but I feel like it's changed so much more in the five years since I left. Also, it's not just the language. It's, "What do we appreciate?" "What is the most important thing about the person who's cooking your food?" And I think that conversation has changed so substantially, language or not. That chef, that personality has an effect on an entire ecosystem. How are they treating people in the kitchen? What are they doing for their community? What is their stance on sustainability? How are they treating the earth? And in addition, how great is the food?

我在最好的新厨师荣誉的背景下考虑了这一点。如果您追踪过去十年获得荣誉的厨师,您可以看到亚搏电竞食品和美酒亚搏电竞team begin to lift their heads up from the plate into the restaurant and begin to look out into the world to see what a leader's worldview is. Leadership becomes a key driver of who earns the accolade.

最初,我们考虑过烹饪。现在,我们过渡到厨师,他们意识到他们可以使用平台。他们是团队的领导者。他们是他们社区的领导者。他们是一场更大的对话中的领导者,通过他们的食物,他们可以表达希望和梦想,以及在这一点上像最好的新厨师一样有价值的衣服,因为它指出亚搏电竞了整个宇宙,而不仅仅是他们的玉米汤比其他任何人的玉米汤都要好。

告诉我你的角色F&W Scouton Instagram. I love your enthusiasm and delight in sharing with your audience something new, whether it's a flavor, an ingredient, a talent.

我确实有非常真正的热情,它冒出来了。我去吃这些餐,很高兴能尝试一些新的东西,我想分享。我认为,我几十年来通过食物探索整个世界的追求。亚搏电竞

您悄悄地指导了很多幕后的人。现在,随着您的教练,这种指导变得越来越明显。谁是您的重要导师?您从导师的男子关系中得到什么?

我喜欢提供建议。我有点专横,我有点想我知道你应该做什么。所以我在指导,但我也有点专横。

尽管他不知道,但我是我的导师,因为我研究他的一举一动是莉莉亚和米西的联合创始人肖恩·菲尼。我们几乎每天都在与试图找出改善餐馆工作人员生活的方法。而且我们也在董事会成员亚搏电竞食品教育基金这是一个非营利组织,支持纽约市食品和金融高中和其他以烹饪为重点的高中。亚搏电竞

我爱肖恩的餐厅。我们在莉莉亚有我女儿的生日。所以我研究了这个男人。他怎么做这么多?他有一支绿笔。在我在媒体上的所有年份中,我都用紫色笔来做。有时,肖恩会在Zoom的会议上,他的头低下来,那支绿色笔正在工作。他不一定参加。然后他抬起头,他有一个完全完整的思想。他在想:“我想带给这个组织什么? Here's the five things I'm committed to. What are you committed to?" He always has time. The man has multiple businesses, but if you need Sean's time, he'll find time, which is a huge value and something that I pride myself on as well. If you need my time, I can find time for you.

我喜欢Mentor-Mentee的关系,现在尤其如此,指导100%的女性接受招待。我有很多东西可以从我正在指导的人那里学习,因为每个人都比我更了解这个世界的某些部分。

您在2008年写了一篇文章,您说您的一位朋友称您为“病理上积极”。您将用来形容自己的几个单词?

病理上积极的是一个很好的。我是啦啦队。我是一个同情心。我是寻求者和冒险家。我有一种不安的感觉,总是想尝试一些新事物。所以我认为那是一些。我可能非常关键和直接。是的。

在您的食谱中掌握我的错误您大胆地承认您不知道一切。因为无论它是否在厨房里,我们都应该如此完整地形成和完美。您以个人或专业的方式将您用作主要成长时刻的大失败或挫折是什么?

当我离开时亚搏电竞食品和美酒亚搏电竞我已经准备好了,但是我不想没有工作就离开。这对我来说似乎很疯狂。因此,我在餐厅集团担任创意总监。离开不是一个错误,职位并不是一个错误,但是一旦我在那里,我意识到这是一个大错误。我打算离开亚搏电竞食品和美酒亚搏电竞做我以前从未做过的事情,因为我想看看下一阶段的样子。我该怎么办,这不是作为编辑,这是我真正知道的唯一事情。那也不是失败。冒险不是失败。尝试做我不知道该怎么做的事情不是失败。

But that experience was awful. And I was questioned every day about what I knew and was I actually competent, and then my advice was ignored. So it was a failure of confidence. I hadn't had that experience in a long time. I stuck with it until I felt like less of a personal failure, and more like, "Oh, this situation isn't right for me." So yeah, I totally failed at that job and was very grateful to be able to move on and recognize what part of the responsibility was mine and that I wasn't really set up to succeed.

这是您所考虑的教练和建议吗?

Into every single thing. Arrogance isn't one of my core qualities, but I really have a lot of empathy for people who feel their competence has been crushed. And I also believe that a balloon can be reinflated. In working with people, I really believe that I can be the pump that helps someone as they're inflating their confidence that's been deflated. The ability to recover is so important. To discover resilience is important. And also to not be critical of yourself. I could look back and say, "God, it was dumb to take that job. I should have known." And instead take the lessons of why that didn't work out and how I can be sure not to replicate that going forward.

当您从教练业务中的新客户开始时,您问的第一个问题之一是什么?

好吧,第一个是您的目标?您的目标是什么?您认为您想解决的挑战是什么?我喜欢答案,因为它们遍布地图。我想确保我不会对人做假设。

您是纽约客。您现在与城市的关系状况如何?

我是一个天生的纽约人。我只在纽约郊外生活了四年。这是一件恋情。我早些时候谈论的是我对发现的热爱。有很多东西要发现。我喜欢步行社区。我喜欢认识块。我喜欢看到分钟的变化。这是纽约市的恋爱。

有哪些维持您并养育您的灵魂并赋予您在大流行期间真正继续前进的文化事物是什么?

在大流行期间,我开始绘画和绘画和阅读比多年来读的更多。我的早期工作之一是成为电影的读者,然后写书评论,但我已经停止了很长时间。我是纽约公共图书馆应用程序的忠实拥护者。

在大流行期间,我开始绘画明信片。我一直在画一本自助书。我现在试图教自己画画。您如何激发他人继续前进,我学到的我可以分享的教训是什么?我已经将它们翻译成大流行的油漆和标记物。我喜欢有时间去做。